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Case Study: Luke Azzopardi - Migrating to Shopify for Enhanced E-commerce Presence

Client :  Luke Azzopardi

Industry:  Fashion

Service Focus:  Squarespace to Shopify Migration & Custom Development

Client Overview:

This project involved migrating and enhancing the e-commerce presence for Luke Azzopardi, transitioning their online store from Squarespace to Shopify.

    The Challenge:

    The project presented several key challenges that needed careful navigation:

    • Migrating Legacy Content
      : Transferring large amounts of existing content from Squarespace, which lacked structured product data, required meticulous planning and execution.
    • Balancing Brand & Performance
      : Maintaining the brand's strong visual identity and storytelling elements while simultaneously improving technical performance and site speed was crucial.
    • Feature Implementation Strategy
      : Deciding between long-term custom solutions and app-based features required careful consideration to ensure scalability and maintainability.
    • Achieving Zero Downtime
      : Executing the migration without any interruption to the live store's availability was a critical requirement.

    The Objective:

    The primary objectives were to successfully migrate the existing Squarespace store to Shopify, modernize the design while preserving the brand’s identity, improve usability and back-office processes, implement specific custom features like pre-orders and wishlists, and prepare the website for scalable e-commerce operations and marketing automation.

    Project Scope & Execution:

    Frontleft partnered with Luke Azzopardi to execute a strategic migration from Squarespace to Shopify, focusing on a seamless transition and significant enhancements. Our comprehensive scope covered the technical migration, design modernization, and custom feature implementation. Key aspects of the project included:

    • Platform Migration
      :  Completing the full migration of products, images, and content from Squarespace, including setting up proper Shopify product tagging and organization.
    • Design & UX Modernization
      : Adjusting layout and fonts to reflect the brand, reorganizing the main menu structure, implementing design changes across key pages, and optimizing the mobile layout.
    • Custom Feature Development
      : Adding a custom-built pre-order system with editable fields, installing a wishlist system with custom styling, and including 'gift receipt' options at checkout.
    • Checkout & Order Handling
      :  Updating the checkout flow, adding custom cart/product messaging for pre-orders, integrating payment gateways (PayPal, Stripe), and implementing local delivery/pick-up options and shipping logic.
    • Email Marketing Integration
      : Setting up and integrating Klaviyo, including account/DNS setup and implementing key automation flows (welcome discount, wishlist reminders, abandoned checkout).
    • Operational Support
      : Customizing the packing slip template and creating internal documentation and videos for product management.

    Our execution prioritized maintaining brand integrity while building a robust and functional Shopify foundation.

    The Results:

    The migration project successfully delivered a modernized and scalable e-commerce platform for Luke Azzopardi:

    • Seamless Migration
      : Achieved a successful transition from Squarespace to Shopify with all data and content migrated.
    • Enhanced Design & Usability
      : Delivered a modernized website design that preserves brand identity while significantly improving user experience and navigation.
    • Key Custom Features Implemented
      : Successfully integrated pre-order and wishlist functionalities to enhance the shopping experience.
    • Improved Back-Office Efficiency
      : Streamlined product organization and order handling processes.
    • Marketing Automation Ready
      : Established a solid foundation for scalable e-commerce and marketing automation via Klaviyo integration.
    • Zero Downtime
      : The entire migration was completed without any interruption to the live store.

    Client Feedback:

    Highly recommend Frontleft for their outstanding work updating our eCommerce platform. They demonstrated exceptional understanding of our high-end fashion brand's unique needs, seamlessly integrating features for DTC sales and bespoke services.Their expertise significantly enhanced our online presence and ensured a smooth, luxurious shopping experience (UX/design). Frontleft is a highly skilled, methodological team delivering exceptional results

    founder

    Luke Azzopardi

    Founder at Luke Azzopardi