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Case Study: Simify - Streamlining Global Operations with Seamless Shopify Store Consolidation

Client :  Simify - Leading eSIM Provider

Industry:   eSIMs/Travel

Service Focus:  Shopify Plus Stores Consolidation

Client Overview:

Simify, a prominent global provider of eSIMs, faced operational challenges stemming from managing two separate Shopify stores: https://simify.com/ for US customers and https://simsdirect.com.au for the rest of the world.

    The Challenge:

    Maintaining dual storefronts created significant complexity and inefficiency for Simify. This included duplicated operational overhead, inconsistent branding in different markets, fragmented CRO and marketing, with efforts split across separate platforms (like Klaviyo), and fulfillment complications due to their custom software needing to interface with both stores independently. This setup also led to increased app costs and created substantial barriers to scaling internationally in a post-Shopify Markets landscape.

      The Solution:

      Frontleft partnered with Simify to execute a strategic consolidation, merging https://simify.com/ and https://simsdirect.com.au into a single, unified global Shopify Plus store powered by Shopify Markets. Our meticulous approach focused on seamless transition and zero disruption. The project involved several critical components

      • Comprehensive Data Migration
        : Expertly migrating all product, order, customer, and content data while preserving integrity.
      • Strategic SEO & Redirects
        : Implementing a detailed 301 redirect map to maintain traffic and preserve SEO authority.
      • App Consolidation & Reconfiguration
        : Expertly merging and reconfiguring key third-party apps (Okendo, ReferralCandy, Gorgias, etc.).
      • Custom Fulfillment Protection
        :  Applying rigorous planning and testing to safeguard their custom digital fulfillment software.
      • Klaviyo Account Merge Guidance
        : Providing expert advice on handling the Klaviyo account consolidation internally.
      • Rigorous Testing & Execution
        : Conducting full test migrations and strategically managing the live transition with no downtime.

      Our strategic planning ensured every detail was considered for a flawless execution.

      The Results:

      The consolidation project delivered significant, tangible benefits for Simify

      • Zero Downtime
        : The entire process was completed with no interruption to live store operations.
      • 100% Data Integrity
        : All migrated data was successfully and accurately transferred.
      • Reduced Monthly App Spend
        : Consolidating apps lowered ongoing operational costs.
      • Improved Marketing Efficiency
        : A unified Klaviyo setup streamlined efforts and reduced admin.
      • Single Source of Truth
        : Centralized data for better marketing and analytics insights.
      • Unlocked Global Scalability
        : Positioned Simify for easier international expansion via Shopify Markets.
      • Reduced Operational Burden
        : Simplified day-to-day store management.
      • Unified Brand
        : Consistent branding across all markets.

      Timeline:

      The project was completed as follows

      • Planning
        :  3 weeks
      • Execution
        : 3 days

      Client Feedback:

      We had an awesome experience working with Matthias and his team on our Shopify migration. They went above and beyond—putting in long hours and making sure everything went smoothly. It was a complex project, but they made it feel manageable and were great partners throughout. Super grateful for their hard work!

      founder

      Supriti Pradhan

      simify.com

      If juggling two or more Shopify stores is creating inefficiencies for your business, consolidation could be the answer. Explore how Frontleft's expertise in merging multiple stores can deliver tailored solutions for your operations. Schedule your call here: Book a 30-minute call