Three markets, one launch.
flav& is a new soda-maker brand that launched direct-to-consumer in Germany, the Netherlands and Austria at the same time. We helped plan the launch, built the Shopify store, took it live in October 2025, and in early 2026 handed it over to the brand's own team to run.
The situation.
A brand with no store, launching in three countries on day one. Each market had its own language and its own VAT, and prices had to come out clean in every one of them.
The product itself added the complexity. A soda maker sold in kits and bundles, refillable CO₂ cylinders, bottles in a range of colours, and empty cylinders coming back for recycling. And the warehouse couldn't process a bundle at all: it needed every order as individual items.
What got done.
The plan. Scope, page list, content checklist, theme selection and launch sequencing, with Germany, the Netherlands and Austria first and further markets after. One source of truth for everything the store needed before it went live.
The store. Built on Shopify and localised for each market with Shopify Markets, with prices worked out per country so the VAT maths comes out to the cent. Product pages for the kit, the bundles, the bottles and the cylinders, plus buy-again for repeat orders.
The plumbing. A custom middleware that splits every bundle order into individual SKUs before it reaches the warehouse, so the warehouse always gets something it can pick. Support and cylinder-recycling forms connected to the help desk.
The handover. Documentation, the middleware's code and its server moved into the brand's own accounts, and a handover call walking their team through every moving part.
The outcomes.
Germany, the Netherlands and Austria live from launch day.
Every bundle order split automatically into items the warehouse can pick.
Store, code and infrastructure owned and run by the brand's own team.
What stayed.
The brand runs its store in-house today, on the foundation we planned and built. Launching a new brand across borders is mostly about getting the boring parts right before day one: languages, tax, fulfilment, and who owns what afterwards. That's the work: how we build →
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