Two stores. One brand. Nothing lost.
Many brands grow into separate Shopify stores, one per region or one per brand, and pay for it daily: every product, bundle and campaign built twice, two app stacks to maintain, and customer bases that never meet. We merge those stores into one, on Shopify Markets where regions matter, with the orders, reviews, subscribers and SEO carried across. We've done it for an eight-figure DTC brand and for a brand trusted by a million travellers, and in both cases the switch took one day.
What a merge covers.
Orders and customers.
Full order history and customer records moved to the surviving store, tagged and verifiable, so nothing about a customer's past disappears with the old store.
Reviews.
Years of social proof moved with the catalogue, re-matched to the right products on the new store. Okendo, Judge.me and the other major platforms.
Email and subscribers.
Lists, flows and signup sources consolidated so the sending reputation and the audience survive the move. Klaviyo and the major ESPs.
Support, referrals and affiliates.
The helpdesk reconnected to the surviving store, and referral and affiliate programmes migrated and reactivated, so the machinery around the store keeps running.
SEO and redirects.
Every URL on the closing store redirected to its counterpart, so rankings and backlinks carry over instead of evaporating.
Regions, kept.
On Shopify Markets, local pricing, currency and content per region stay, run from one admin, one catalogue and one set of customer data.
The hours are not what you're paying for.
The nothing-lost is.
A store merge is a high-stakes project on a live business: real orders arriving while data moves, real customers mid-subscription, real rankings on the line. Few teams offer it as a specialist service, and fewer have done it on stores this size. Ours has done it twice, on brands doing millions. Simify's words the morning after the switch: no dips in sales.
Two merges, on the record.
Both on live brands, both switched in a single day, both running as one store since.
Simify — two brands into one store → — an Australian travel-SIM brand running Sims Direct and Simify side by side. Merged in six weeks: order history, reviews, support, referrals and affiliates all moved, and the client's words the morning after were "no dips in sales and we're really happy."
Jimmy Joy — two Shopify Plus stores into one → — the NL and EU stores consolidated into a single Plus store on a subscription-heavy model: one catalogue, one checkout, half the operational surface. Every change since is made once.
How a merge runs.
The migration map
Every data source and connected app on both stores, accounted for in writing: what moves, what gets rebuilt, what gets retired. Scoped and quoted before anything starts.
The test run
The full migration rehearsed on test data, end to end, replicating execution day before a single live record moves. Every rehearsal sharpens the process, so the real switch is a repeat of something already done.
Migrate and verify
Data moves in stages while both stores keep trading, and every stage is verified on the surviving store before the next one starts.
The one-day switch
Domains, redirects and the final data cut over in a planned window, with your team walked through every step and ours on hand through the days that follow.
Questions founders ask.
The short answers. The long ones are a call away.
Can two Shopify stores be merged into one? — Yes. Orders, customers, reviews, subscribers, support and SEO move to the surviving store, and Shopify Markets keeps regional pricing, currency and content running from one admin.
Do we lose our reviews, order history or rankings? — Not when it's done properly. Reviews are re-matched to the right products, the full order history arrives tagged and verifiable, and every URL on the closing store redirects to its counterpart so rankings and backlinks carry over.
How long does a Shopify store merge take? — About six weeks from kickoff to switch, with both stores trading throughout and the final cutover done in a single day.
Does the store stay online during the merge? — Yes. Data moves in stages while both stores keep selling, and the switch happens in a planned window. Simify's words the morning after theirs: no dips in sales.
Let's talk about your stores.
A short call with the project lead and our technical lead. You leave knowing whether a merge makes sense for your stores, and what it would involve.