Couture, by appointment.
Luke Azzopardi is Malta's leading fashion artist, and in July 2026 his atelier debuted at Paris Couture Week. We moved his store from Squarespace to Shopify in 2023 and launched it in early 2024. In 2026 we changed how his gowns are sold, from an add-to-cart button to a concierge service, live before the Paris press invites went out.
The situation.
The brand lived on Squarespace: years of collections, imagery and storytelling, but no structured product data underneath. The store needed to move to Shopify to sell properly, and the visual identity that makes the brand what it is had to arrive intact. The live store couldn't go offline while it moved.
Then the brand moved up. With a Paris Couture Week debut on the calendar, gowns were still sold through a cart, at prices set for the local market rather than for an international couture audience. Before the press looked at the site, the way a gown is bought had to match what it is.
What got done.
The migration. Products, images and content moved from Squarespace and organised properly in Shopify. Layout, fonts, navigation and the mobile experience reworked around the brand, with zero downtime on the live store.
The store, built to sell. A custom pre-order system, a wishlist, gift receipts at checkout, local delivery and pick-up, PayPal and Stripe, and Klaviyo with welcome, wishlist-reminder and abandoned-checkout flows. Plus a custom packing slip and guides so the team runs products themselves.
The concierge. On selected gowns, add-to-cart replaced by Enquire Now, which opens WhatsApp or email, and Book a Consultation, a short form the team answers personally within a day. No booking widget, by design: couture clients get a person, not a calendar. The enquiry bar stays on screen across Bridal, Tailoring and Evening Wear, and gown pages carry the consultation button.
The outcomes.
Squarespace to Shopify without the live store going offline.
Gowns sold through a concierge rather than a cart, the way couture is bought.
The new flow was live before the press invites for the Paris Couture Week debut went out.
“Highly recommend Frontleft for their outstanding work updating our eCommerce platform. They demonstrated exceptional understanding of our high-end fashion brand's unique needs, seamlessly integrating features for DTC sales and bespoke services. Their expertise significantly enhanced our online presence and ensured a smooth, luxurious shopping experience. Frontleft is a highly skilled, methodological team delivering exceptional results.”Luke Azzopardi, Creative Director
What stayed.
The store we built in 2023 is the same store that took the brand to Paris. When the business changed how it sells, the store changed with it, without starting over. If your store has to keep up with a brand that keeps moving, this is how we build: how we build →
Let's talk about your store.
Forty-five minutes, straight to calendar. Worst case, you leave with a sharper read on your own store.